Thursday, January 15, 2009

I Don't Get It

I may be sticking my foot in my mouth with this post, but I really don't get it. I am not trying to be rude, I really just don't see it. I have found this design in countless magazines. It seems to have won many awards. Evidently, the designers have accomplished something truly amazing.


All I see is the logo printed extremely large on a grate. I don't doubt that there's something more going on here. It was designed by Pentagram, for heaven's sake. Can you tell me what I'm missing?

4 comments:

hbl said...

That behind the facade is the most elitist, arrogant editorial team in history? Whose motto is 'Only the news that fits'.

Command Z said...

Oh..OHHHH! I get it! It took m ea sec' but I totally get it. Wow. That is mind blowing. My mind is literally blown. LITERALLY.

miss lindsey j said...

hahaha stef i think we share brain. totally agree and dont get it....must be some concept we are missing!

Brian said...

this is why: http://pentagram.com/en/new/2007/07/sign-of-the-times.php